other works

I made this poster based on Amelie's movie, So I tried to create  a simple, colour block, sweet image, with a title "Amelie" in a font which has the same features: simple but sweet and beautiful, so it matches with the whole style of the image and the movie. I choose red colour for it because apart from matching with the umbrella (and the whole colour palette), it also calls the attention of the viewer (red is a strong colour), because is placed just a little off the centre, next to the girls face.



I made this image of a gypsy caravan with some text    ( we are like wind/ who knows where it goes?)
I used a font which looks handwritten, to match with the gyspsy theme ( wouldn't make sense to use for example a font which gonna remind us to technology)
and positioned framing the image, all very simplistic.

hand drawn typography III

*1

*1/ children party typography. thick, colourful and playful. The font is related to the meaning of the word.

*2

*2/  this kind of font could be used for something like a children horror book/film title, as is kind of edgy and straight, also is grey, but it isn't enough spooky to be "serious", this is why I say children horror, instead adult one.

*3

*3/ This could be used on anything with would be related to plants/flowers/gardening... example: poster/cartel for a gardening competition.
-note colours and font are related to text. (word green is in green, as it's also the leave, word red is written in red, as red it's the rose drawn in it)

*4

                   *4/ very simple and standard. note relation between colour and meaning .

*5

*5/ This typography could be used for things like notebooks, mugs... as is curvy , kind of lay down and in nice calm colours.








       

*6

*6/flat. representation of the meaning trough the font.

*7

*7/ This font could be used for things like packaging for hygienic stuff (toilet paper, soap...)
simple and bold font in a "clean and fresh" light blue colour.

*8

*8/ purple. as pic 5, this kind of handwritten font could be easily use on notebooks, agendas, mugs, postcards...

*9

*9/ Ovni.  Ovni is the Spanish acronym for unidentified flying object. This is why the O is an alien face while the rest of the letters are just simple and black. Could be used in anything

Nuria.  messy handwritten style font. Not sure I would use this for anything.

*10

*10/ Simple and long font. note the relation between font and text.

*11

*11/ COLORS. colourful, playful and fun font. Could work perfectly in anything related with or made for children.
related text and font.

SOLD OUT.  simple and straight font. in capital letters to get the message straight.
related font and text.

Final piece.

 For this work I wanted to create a poster inspired by the Art Nouveau, which I personally admire, and then add some typing to it.  So with Illustrator I created this image framed by some decorative ellipses, accompanied by a quote, in a retro font, very simmilar to the ones were used in posters like Mucha's, matching with the style of the rest of the image, and occupying a good part of the left side of the page, in a big font, so even if you get distracted by the drawing, the typing will be a noticeable and important part of the work.
At the bottom, in a different font, bigger, in capital letters, it's written the word ALOUD. The meaning of the own word is the reason of a different bigger font, trying to make a match between the meaning of the word and the presentation of the same.












































There's a second version of the same poster, where just the position of the objects have changed.
Now the drawing rests on top of the quote, but again, the same quote and fonts, so the same effect; maybe now it seems more like a title, looses a little strength.

hand drawn typography II

*1

*2

*3

*1/ This kind of typing, thick and colourful could be use in party/festival poster or flyer, because it has big thick capital letters, clear and easy to read but is also colourful and playful.

*4

*2/ Letters. this could be used in a title of a fairytale book or similar.
Curvy thick letters, but quiet simple and easy to read.

ABC... 1word. I don't think this works very well.  Both of the typographies are bold and edgy, kind of ugly. I don't think I would use them for anything.









*3/ Already themed typography (it has a drawing included in it)
-note the relation between typography and meaning of the text.
















*4/ straight and bold typing. could be used for titles on posters or simmilar.

-note the relation between typography and meaning of the text.

R e s e a r c h & E v a l u a t i o n II

Commercial poster

In this absinthe advert we can see a woman lifting a glass of  this drink with devotion. Just above her head, on the upper left corner, we find the text ABSINTHE ROBETTE, which is the name of the product. It's written in thick capital letters, in a matching style with the picture's one.  Caged in a white piece, the words are green matching with the background colour. This is also placed just next to the absinthe glass ( which is on the upper right corner), and on top of the woman's head, like framing the scene, something that you wouldn't miss.

Horror movie poster

This poster is basically a photograph with a title in which we can see something horrible happening to a man ( portrait format) in a cold soft light, and a grey colour palette. just on top of the image (top centre) where the background colour is lighter, it's written EVOLVE, the title of the movie, in thin capital dark red letters, with little blood splatters, matching with the horror theme.

                               

                                              Cigarettes advert

In this picture appears a woman smoking a cigarette, young, good looking... she also seems nice and soft. Next to her head in a nice, curvy typography is written: "My throat is safe with Craven A... you can trust their smoothness and quality". There we can note the link between the nice sweet looking woman and the kind of typing as well as the features described on the text. 

Political poster

In this poster the lettering is as or even more important that the image, in which we can see Uncle Sam pointing his finger at you and looking you in the eye (making it almost a personal thing), surrounded by the text I WANT YOU/ FOR THE U.S.ARMY/ ENLIST NOW, a pretty direct and strong message, written in big block capital letters, in blue and red on a white background (the colours of the american flag), also notice that the word YOU is underlined, reinforcing the feeling that is something personal to the specific person who read it. 

R e s e a r c h & E v a l u a t i o n . .editorials.

In this photograph appear some young people dressed up in a way that mean to be ''different or rebellious'' with their grunge look, I don't care attitude, and urban background.
The title, in which can be read REBEL YOUTH re-enforces the images and vice versa .

About the title I would say it's written in white to stand up inside the dark-looking photograph, which has a colour palette which plays with greys, blacks and some brown-red. It is also written in big capital and irregular letters, to basically shout at the reader it's message. It's obvious the match between the irregular and big font (and the meaning of the text) and the 'irregular' look and  attitude of the models.
There is also some more writing, in a small, regular, white font the magazine talk more in depth about the fashion and style of the model's clothing appearing on the photographs.

This editorial shows a girl with sort of an aggressive/strong make up and messy hair, in a background of palms (nature/wildness). Next to her we find the  sentence WILD AT HEART in big capital letters, in white, to contrast with the dark tones of the image, in a font that could remind to tribal styles, as is very straight and patterned, linking in this way the meaning of the text with the font used, and at the same time linked with the natural background and the look of the model, which could be seen as strong/wild.
Underneath this text we can read in small red capital letters: I am a woman, hear me roar. which re-enforces the meaning of the title and the image itself ( see woman's serious and focused expression), linking all of them and clarifying de main idea that want to be transmitted.

In this image the relation between the photo and the font is very obvious, the model, wearing a fringed shirt, seems to be moving, and the typing says ON THE FRINGE, fringed itself, with a background of what feels like movement lines, so there we have shared features for both text and image. Underneath this we find another text, written in a much smaller font, as explanation of the image and title, highlighting the key words by making them thicker (sumptuous materials, darker tones, boho...)

Baked Beans. the use of language.

pro beans.

• filling
• nutritious
• tasty
• cheap
• god quality

-Filling, nutritious and tasty beans, the base of any good English breakfast; because you must start your day with energy enough!

-Nutritious Delicious Beans!

*Use of facts: filling, nutritious, cheap...
*Rules of 3: filling, nutritious and tasty beans...
*Use of imperatives ( you must start your day...)
*Use f words which sound similar and catchy: nutritious delicious.

against beans.

-The worst thing about beans is how much they make you fart and how awkward this is, am I right?
So... who wants to start their day full of gas?

-Farty beans, let's be honest, they stink.

*Facts: the worst thing abut beans...
             let's be honest...

*Rhetorical questions: Am I right?
                                     Who wants to start...?

evaluation of typography. POSTERS

POSTERS

Absinthe Blanqui.

• Advertising poster. Alcohol.
• Aimed to young adult people.
• The name of the product is written in big letters in a white colour to make them contrast with the dark green-blue background and make it stand up inside the image. Because is the name of the product , it has to be the first thing you look at, that's why is placed on the top centre, in big letters ( white colour also because the name means 'white absinthe')
• The font is quiet simple and thick, making it easy to read, matching with the poster's style, looking funcy but at the same time easy and simple.
• There is also written the name of the company and the products prize. It's placed at the bottom, in small size, but in red, which is a strong colour, simple and thick font, easy to read, but it isn't stand up as much as the product's name (typing is much smaller) but with writting  it in red colour they make sure people will look at it anyway.

Coca-cola.

• Aimed for everyone, but specially for those who are already in the pub/bar/restaurant...
• Is a very simple and straight poster. The logo is written very big, placed just in the centre, white on red background, so it's the first thing we will look at.
• The text ICE COLD/SOLD HERE surrounds the logo, in big chunky simple letters, which make it a very straight and clear message, easy to read, used to make you get a coke in the same moment.
• Also, this poster is made in red, black and white, which are very strong and aggressive colours, difficult to forget but which will call your attention straight away. ( another example of the use of this colours and the strength they have is the Nazi flag)

Coca-cola.

• Aimed to young people, especially men (sexual connotations)
• The only text on this poster (apart from the company logo, which is inside a bright red circle very close to the center of the image) is a big YES, in a very usual font, but quiet big and black on a white background. Placed on the top right, above the company logo and next to the girls face, as if she was saying it.
• sexual connotations: on the centre of the image, and covering most of the space is a young pretty girl wearing something which can be considered sexy, which doesn't cover her so much (specially considering the standards by the time this poster was created, around the 50s). This girl is being offered a coke, which she seems to be accepting more than pleased ( remember the big yes next to her face and notice her face expression) which makes this yes very convincing, but apart from being accepting a drink, it gives a second idea: she is accepting something else.

Political poster.

• Aimed to the worker class ( in the image appear men with different tools on their hands)
• Because it's a political statement, the typography is simple (easy to read) and big (very visible) with a very straight message (union! discipline! for the socialism!)
• These words appear below some men  holding different tools The words UNION and DISCIPLINE  are in the same colour than those men , making you link both of them, that those are some of them features.
• The words of the slogan are written between exclamation signs, making the message feel even more intense.
• Underneath this words ( union/discipline) with the same font but bigger and in black colour is written the word SOCIALISM, so it stands up over the rest of items on the poster, appearing as the final idea/conclusion.

photoshop exercise. creating typography.

1st attempt. created by a rabbit leg.

2nd attempt, created by a rabbit leg pic, changed the colour of every letter in a different way ( hue, ...?)

3rd attempt. with clone tool I made the joints between the parts of the letter dissapear, making it look just 1 piece.

photoshop exercise. cut'n'copy

illustrator exercise.

1/ hand drawn simple character.

2/ illustrator. lines made by pen tool.

3/ colour filled. illustrator.

hand drawn typography.

 
                                                                    Those are images of different typing I've created at college,

Most of them are kind of playful and fun (picture above: word, whatever, palabras/ below: si, palabras)  something I would use for kids stuff, like kids books, posters...

Typography like the one  which appears above (nuria) could be used for something more formal or fancy, like a business card, maybe. And finally there's some typography (picture below, abc/ nuria)
which is made on a tattoo style, so it will work on tattoos or things related to it, like tattoo-like illustration with typography, tattoo&piercing business cards....























Exercise: If I was the best person in the world.

-I am the best person in the world because I spit rainbows out of my mouth instead of getting angry when people is mean or rude.

-I would give this text away in a beautiful light pink paper, with nice smell, sort of a love note, with cursive handwritten typography in order to highlight the sweetness of the message.
OR in a beautiful fancy black card/flyer, with golden, cursive and very fancy typography, making it look expensive and precious, like the  fact of being the fact of being the ''best person''.