In this absinthe advert we can see a woman lifting a glass of this drink with devotion. Just above her head, on the upper left corner, we find the text ABSINTHE ROBETTE, which is the name of the product. It's written in thick capital letters, in a matching style with the picture's one. Caged in a white piece, the words are green matching with the background colour. This is also placed just next to the absinthe glass ( which is on the upper right corner), and on top of the woman's head, like framing the scene, something that you wouldn't miss.
This poster is basically a photograph with a title in which we can see something horrible happening to a man ( portrait format) in a cold soft light, and a grey colour palette. just on top of the image (top centre) where the background colour is lighter, it's written EVOLVE, the title of the movie, in thin capital dark red letters, with little blood splatters, matching with the horror theme.
Cigarettes advert
In this picture appears a woman smoking a cigarette, young, good looking... she also seems nice and soft. Next to her head in a nice, curvy typography is written: "My throat is safe with Craven A... you can trust their smoothness and quality". There we can note the link between the nice sweet looking woman and the kind of typing as well as the features described on the text.
Political poster
In this poster the lettering is as or even more important that the image, in which we can see Uncle Sam pointing his finger at you and looking you in the eye (making it almost a personal thing), surrounded by the text I WANT YOU/ FOR THE U.S.ARMY/ ENLIST NOW, a pretty direct and strong message, written in big block capital letters, in blue and red on a white background (the colours of the american flag), also notice that the word YOU is underlined, reinforcing the feeling that is something personal to the specific person who read it. 
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