- Advertising poster. Alcohol.
- Aimed to young adult people.
- The name of the product is written in big letters in a white colour to make them contrast with the dark green-blue background and make it stand up inside the image. Because is the name of the product , it has to be the first thing you look at, that's why is placed on the top centre, in big letters ( white colour also because the name means 'white absinthe')
- The font is quiet simple and thick, making it easy to read, matching with the poster's style, looking funcy but at the same time easy and simple.
- There is also written the name of the company and the products prize. It's placed at the bottom, in small size, but in red, which is a strong colour, simple and thick font, easy to read, but it isn't stand up as much as the product's name (typing is much smaller) but with writting it in red colour they make sure people will look at it anyway.
Coca-cola.
- Aimed for everyone, but specially for those who are already in the pub/bar/restaurant...
- Is a very simple and straight poster. The logo is written very big, placed just in the centre, white on red background, so it's the first thing we will look at.
- The text ICE COLD/SOLD HERE surrounds the logo, in big chunky simple letters, which make it a very straight and clear message, easy to read, used to make you get a coke in the same moment.
- Also, this poster is made in red, black and white, which are very strong and aggressive colours, difficult to forget but which will call your attention straight away. ( another example of the use of this colours and the strength they have is the Nazi flag)
Coca-cola.
- Aimed to young people, especially men (sexual connotations)
- The only text on this poster (apart from the company logo, which is inside a bright red circle very close to the center of the image) is a big YES, in a very usual font, but quiet big and black on a white background. Placed on the top right, above the company logo and next to the girls face, as if she was saying it.
- sexual connotations: on the centre of the image, and covering most of the space is a young pretty girl wearing something which can be considered sexy, which doesn't cover her so much (specially considering the standards by the time this poster was created, around the 50s). This girl is being offered a coke, which she seems to be accepting more than pleased ( remember the big yes next to her face and notice her face expression) which makes this yes very convincing, but apart from being accepting a drink, it gives a second idea: she is accepting something else.
Political poster.
- Aimed to the worker class ( in the image appear men with different tools on their hands)
- Because it's a political statement, the typography is simple (easy to read) and big (very visible) with a very straight message (union! discipline! for the socialism!)
- These words appear below some men holding different tools The words UNION and DISCIPLINE are in the same colour than those men , making you link both of them, that those are some of them features.
- The words of the slogan are written between exclamation signs, making the message feel even more intense.
- Underneath this words ( union/discipline) with the same font but bigger and in black colour is written the word SOCIALISM, so it stands up over the rest of items on the poster, appearing as the final idea/conclusion.
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