Monday, 30 November 2015

R e s e a r c h & E v a l u a t i o n . .editorials.


In this photograph appear some young people dressed up in a way that mean to be ''different or rebellious'' with their grunge look, I don't care attitude, and urban background.
The title, in which can be read REBEL YOUTH re-enforces the images and vice versa .

About the title I would say it's written in white to stand up inside the dark-looking photograph, which has a colour palette which plays with greys, blacks and some brown-red. It is also written in big capital and irregular letters, to basically shout at the reader it's message. It's obvious the match between the irregular and big font (and the meaning of the text) and the 'irregular' look and  attitude of the models.
There is also some more writing, in a small, regular, white font the magazine talk more in depth about the fashion and style of the model's clothing appearing on the photographs.





This editorial shows a girl with sort of an aggressive/strong make up and messy hair, in a background of palms (nature/wildness). Next to her we find the  sentence WILD AT HEART in big capital letters, in white, to contrast with the dark tones of the image, in a font that could remind to tribal styles, as is very straight and patterned, linking in this way the meaning of the text with the font used, and at the same time linked with the natural background and the look of the model, which could be seen as strong/wild.
Underneath this text we can read in small red capital letters: I am a woman, hear me roar. which re-enforces the meaning of the title and the image itself ( see woman's serious and focused expression), linking all of them and clarifying de main idea that want to be transmitted.






In this image the relation between the photo and the font is very obvious, the model, wearing a fringed shirt, seems to be moving, and the typing says ON THE FRINGE, fringed itself, with a background of what feels like movement lines, so there we have shared features for both text and image. Underneath this we find another text, written in a much smaller font, as explanation of the image and title, highlighting the key words by making them thicker (sumptuous materials, darker tones, boho...)














Sunday, 29 November 2015

Baked Beans. the use of language.

pro beans.

  • filling
  • nutritious
  • tasty
  • cheap
  • god quality
-Filling, nutritious and tasty beans, the base of any good English breakfast; because you must start your day with energy enough!

-Nutritious Delicious Beans!

*Use of facts: filling, nutritious, cheap...
*Rules of 3: filling, nutritious and tasty beans...
*Use of imperatives ( you must start your day...)
*Use f words which sound similar and catchy: nutritious delicious.

against beans.

-The worst thing about beans is how much they make you fart and how awkward this is, am I right?
So... who wants to start their day full of gas?

-Farty beans, let's be honest, they stink.

*Facts: the worst thing abut beans...
             let's be honest...

*Rhetorical questions: Am I right?
                                     Who wants to start...?



evaluation of typography. POSTERS

POSTERS


Absinthe Blanqui.


  • Advertising poster. Alcohol.
  • Aimed to young adult people.
  • The name of the product is written in big letters in a white colour to make them contrast with the dark green-blue background and make it stand up inside the image. Because is the name of the product , it has to be the first thing you look at, that's why is placed on the top centre, in big letters ( white colour also because the name means 'white absinthe')
  • The font is quiet simple and thick, making it easy to read, matching with the poster's style, looking funcy but at the same time easy and simple.
  • There is also written the name of the company and the products prize. It's placed at the bottom, in small size, but in red, which is a strong colour, simple and thick font, easy to read, but it isn't stand up as much as the product's name (typing is much smaller) but with writting  it in red colour they make sure people will look at it anyway.


Coca-cola.
  • Aimed for everyone, but specially for those who are already in the pub/bar/restaurant...
  • Is a very simple and straight poster. The logo is written very big, placed just in the centre, white on red background, so it's the first thing we will look at.
  • The text ICE COLD/SOLD HERE surrounds the logo, in big chunky simple letters, which make it a very straight and clear message, easy to read, used to make you get a coke in the same moment.
  • Also, this poster is made in red, black and white, which are very strong and aggressive colours, difficult to forget but which will call your attention straight away. ( another example of the use of this colours and the strength they have is the Nazi flag)


Coca-cola.

  • Aimed to young people, especially men (sexual connotations)
  • The only text on this poster (apart from the company logo, which is inside a bright red circle very close to the center of the image) is a big YES, in a very usual font, but quiet big and black on a white background. Placed on the top right, above the company logo and next to the girls face, as if she was saying it.
  • sexual connotations: on the centre of the image, and covering most of the space is a young pretty girl wearing something which can be considered sexy, which doesn't cover her so much (specially considering the standards by the time this poster was created, around the 50s). This girl is being offered a coke, which she seems to be accepting more than pleased ( remember the big yes next to her face and notice her face expression) which makes this yes very convincing, but apart from being accepting a drink, it gives a second idea: she is accepting something else.



Political poster.


  • Aimed to the worker class ( in the image appear men with different tools on their hands)
  • Because it's a political statement, the typography is simple (easy to read) and big (very visible) with a very straight message (union! discipline! for the socialism!)
  • These words appear below some men  holding different tools The words UNION and DISCIPLINE  are in the same colour than those men , making you link both of them, that those are some of them features.
  • The words of the slogan are written between exclamation signs, making the message feel even more intense.
  • Underneath this words ( union/discipline) with the same font but bigger and in black colour is written the word SOCIALISM, so it stands up over the rest of items on the poster, appearing as the final idea/conclusion.




photoshop exercise. creating typography.

1st attempt. created by a rabbit leg.
2nd attempt, created by a rabbit leg pic, changed the colour of every letter in a different way ( hue, ...?)

3rd attempt. with clone tool I made the joints between the parts of the letter dissapear, making it look just 1 piece.


photoshop exercise. cut'n'copy



illustrator exercise.


1/ hand drawn simple character.


2/ illustrator. lines made by pen tool.
3/ colour filled. illustrator.

hand drawn typography.

 
                                                                    Those are images of different typing I've created at college,
Most of them are kind of playful and fun (picture above: word, whatever, palabras/ below: si, palabras)  something I would use for kids stuff, like kids books, posters...

Typography like the one  which appears above (nuria) could be used for something more formal or fancy, like a business card, maybe. And finally there's some typography (picture below, abc/ nuria)
which is made on a tattoo style, so it will work on tattoos or things related to it, like tattoo-like illustration with typography, tattoo&piercing business cards....























Exercise: If I was the best person in the world.

-I am the best person in the world because I spit rainbows out of my mouth instead of getting angry when people is mean or rude.

-I would give this text away in a beautiful light pink paper, with nice smell, sort of a love note, with cursive handwritten typography in order to highlight the sweetness of the message.
OR in a beautiful fancy black card/flyer, with golden, cursive and very fancy typography, making it look expensive and precious, like the  fact of being the fact of being the ''best person''.